El Skate Shop - The Wildest Skateboard Shop in the West
El Skate Shop began in 2002 as online shop AND brick and mortar shop in Huntington Beach, CA. At 177 square feet we were fairly certain we owned the title of "Smallest Skate Shop in The World".
We also went by the slogan of "The Almost Non-Profit Skate Shop" where we priced our inventory very low in order to make easier for people to keep skating. You could buy blank decks from $16 to $20. Grip was $3.
As of 2021, elskateshop.com is mostly an archival site. However, we still do sell grip tape, wax and hardware and may one day get back into the business of selling skate goods.
Past team riders included Dallas Rockvam, Aaron Babila, Chris Treiber, Chris Hernandez, Mike Davidson, Matt Bublitz, Amber Moffatt, Darrell Norman, Eric Ricks and Ryan Fitch.
I remember watching parts of this at ASR back in 2002. This video was 2002. Nothing else mattered that year. It basically proved that European skaters were better than American skaters and they should sit the f*ck down for the year.
Thanks to Sorry, El Skate Shop was introduced to Grey Matter – a terrific band. Geoff Rowley’s part featured a Beatles cover of I am the Walrus by Grey Matter. Every kid for miles around loved that song. Take a listen:
Geoff’s part was full gnar. Bastien’s part was sick. I never get to Arto’s part for some reason, but I recall he had two parts. So it must have been amazing. But maybe my favorite part in the whole video was Alex Chalmers’s part. Maybe because my brain needs to see some tranny and it’s a nice relief. Oh, and Tom Penny’s part is iconic. It feels like a mushroom trip at a Velvet Underground concert. All around epic video. Maybe top video of the decade. Oh sh*t and you have Johnny Rotten interludes between parts. I mean, c’mon – there’s been nothing like this since. Good job Ewan!